Loveland Chamber of Commerce

2019 Sweetheart Festival




When: February 14  from 5 - 9 PM and February 15 from 2 - 9 PM

Where: Downtown Loveland at The Foundry 

Spend Valentine’s Day in the nation’s Sweetheart City at the free Loveland Sweetheart Festival Feb. 14-15, 2020. Held in the new Foundry Plaza, the festival is an extension of Loveland’s 74+ year history embracing sweethearts near and far and invites families and lovers across the world to gather in downtown Loveland to celebrate valentine season with free fun for the entire family.

2020 Photo Gallery



  • Lock your love on Loveland's 2nd edition Love Lock Sculpture, new to downtown Loveland
  • Light show with LED walls
  • LIVE entertainment including Saturday Headliner Nathan and the Zydeco Cha Chas
  • Palace of Sweets featuring local candy and dessert makers
  • For the Love of Beer Tent featuring Loveland craft beer and the official Loveland Valentine beer
  • Kids Street with games and activities
  • Tunnel of Love - 12, 8-foot-tall arches decorated with lights
  • Community Art Projects
  • Sweetheart Classic 4-miler
  • Little Miss Valentine and Little Mr. Cupid contest at the Rialto

SCHEDULE of Events

Kids zone, beer/wine garden, Palace of Sweets, food court/food trucks, LOVE Locks sculpture,  community art installation projects and more will be open when the festival opens both days unless otherwise noted. 


4:30 PM: Group wedding (Foundry Plaza)
5:00 PM: Festival opens
6:30-8:30 PM: Chris Daniels & The Kings (main stage)
9:00 PM: Festival closes


2:00 PM: Festival opens
2:00 PM: Little Miss Valentine and Mr. Cupid Contest (Participants check in at 1:00pm in the Rialto Theater)
2:00 PM: Mountain View High School “Into the Woods” Performances (main stage)
2:30 PM: Sweetheart Classic 4 Miler race begins (4th and Railroad)
3:00-4:00 PM: Bobby Wiens Jazz Quartet (main stage)
6:30-8:30 PM: Nathan & The Zydeco Cha Chas (main stage)
9:00 PM: Festival closes


The RC Events beer & wine garden will be located on 3rd Street and will include the following breweries and winery: Berthoud Brewing, Big Thompson Brewery, Crow Hop, Dratz, Grimm Brothers, Loveland Aleworks, Rock Coast, and Sweetheart Winery.


The Palace of Sweets will be inside the large inflatable igloo on 4th Street: B Sweet Cupcakes, Colorado Candy Company, Red Branch Foods, Rocky Mountain Chocolate Factory, and Starlight Dessert Bar.


Food trucks will be located on 3rd Street and will include the following: Cupcake Gypsies, Origins Wood Fired Pizza, Salty Dog, Scripted Kitchen, Heavens Popcorn, and Human Bean (located on 4th Street).


If you haven’t met Loveland’s adorable mascot, Valentina, there’s no better time than at the Sweetheart Festival! Come take a photo with her and be sure to follow her on Instagram and tag #lovelandvalentina! She will be at the Group Wedding, kicking off the race, and throughout the festival both days and evenings.


The Loveland Sweetheart Festival will span 4th Street and the new Downtown Foundry Plaza. Festival hours are Friday from 5-9 PM and Saturday from 2-9 PM.

4th Street

The following activities will take place in and around the kids’ zone on 4th Street between Lincoln and Cleveland during festival hours.

  • Loveland Parks & Recreation brick creation station*
  • Princess meet and greets/photos* (Saturday 2-8 PM)
  • Little Miss Valentine and Mr. Cupid Contest** (Saturday 2-5 PM inside the Rialto Theater) – register here (limited space)
  • Airbrush face painting *
  • Glitter tattoos*
  • Balloon animals*
  • Ice penguin ring toss*
  • Palace of Sweets
  • Loveland Museum Valentine history pop-up exhibit* (inside the 4th Street Gallery)
  • Heart ice sculptures*
  • Colorado Eagles shoot booth hockey games*
  • Community mural art project*
  • Visitors Center Shop: Love Lock purchases + engraving station
  • Live reindeer* (Saturday from 3-5 PM)
  • Sweetheart Classic 4 Miler race** (Saturday 2:30 PM)
  • Heart of the Book Art Show* (Friday and Saturday, 6-9 PM at Artworks)
  • Loveland Love + Light Art Installation* (Friday and Saturday, 5-10 PM at Loveland Aleworks)

* Free to participate / ** Must register in advance

3rd Street + Foundry Plaza 

The following will take place in the Foundry Plaza and/or around 3rd Street.

    • Group wedding (Friday at 4:30 PM) – register here (must have marriage license for new marriages)
    • Live music and entertainment
    • RC Events beer and wine garden
    • Inflatable heart light mapping projection
    • Light show with LED walls (5-9PM Nightly)
    • Pyrotechnics
    • Graffiti ice wall
    • New love lock sculpture
    • Standee selfie stations
    • Vendors
    • Tunnel of love
    • Spectra Circus performers (throughout the festival) 


Children up to age 4 can participate in the Little Miss Valentine and Little Mr. Cupid contest. There are two age groups: 0-2 and 3-4.  Parents: please ONLY dress up the child. No props allowed. There is no cost to participate, and the winner will receive a grand prize. All participants will receive a small gift.




Sweetheart City Racing’s 4-mile race starts and ends at the Loveland Sweetheart Festival stage. Singles and couple registrations are available. The first 200 registrants get a complimentary love lock. Register online at




Parking is available in the parking garage located between 1st and 2nd Streets along Lincoln and Cleveland Avenues on a first-come, first-served basis. Additional public parking is available throughout downtown Loveland.


This event would not be possible without these amazing sponsors.

Downtown District
Bank of Colorado

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