Loveland Chamber of Commerce

Valentine Re-mailing Program


This program is the largest of its kind in the nation.

The Loveland Chamber of Commerce and the U.S. Postal Service have been teaming up for 75 years with their internationally renowned Valentine Re-mailing Program.

Valentine Re-mailing Program

According to Gwen Masche, daughter of stamp collector and history buff Count Masche, Elmer Ivers, Loveland Postmaster in the 1940s and ‘50s, Harold Dunning, Rome Dietrich and others from the Loveland Stamp Club came up with an idea of a Re-mailing Program as a stamp collection oddity, rather than a Sweetheart angle. The club tried to promote the program for a couple of years but realized they needed someone with more marketing abilities. Ted Thompson, who managed Loveland’s Rialto Theater and served as president of the Loveland Chamber of Commerce in addition to his remarkable marketing skills, was asked to help. Ted realized that Loveland, Colo. had a unique opportunity to share a little love and friendship with the people of the USA, and indeed, the world through the Valentine Re-mailing Program.


The program gained nationwide exposure when Guy Lombardo was designated honorary mayor of Loveland on Feb. 14, 1950. Lombardo’s orchestra, The Royal Canadians, had recorded the song, “There’s a Lovely Lake in Loveland” and featured the song during the program.


As Forrest S. Knox declared in a letter to the Loveland Daily Reporter-Herald dated Feb. 8, 2001, “They could not have found a better person to shepherd their valentine activity. He and Mabel, even though it was not their idea, were responsible for the success of the Re-mailing Program. They did a superb job of managing the program for the rest of their lives.” Now, in its 73rd year, the program is growing every year.


Loveland’s “Valentine Sweethearts,” as they are affectionately referred, Ted and Mabel Thompson have since passed away and the Loveland community feels their absence. To commemorate their vision and love of Loveland, their memory lives on through this annual program and the people of Loveland. A bronze relief of the Thompsons is featured in Thompson Park in Downtown Loveland.


Today, the Loveland Chamber of Commerce continues to operate the program, in partnership with the Loveland post office by creating the special cancellation annually.

To send your valentine through the sweetheart city, simply follow these instructions:
  • Address the valentine with recipient's address
  • Stamp the valentine
  • Place the Valentine in a larger, first-class envelope
  • Stamp and address the larger envelope to:
Postmaster - Attention Valentines
446 E. 29th St.
Loveland, CO 80538-9998
Important Dates for the Loveland Re-Mailing Program:
February 1, 2021 International Mail Deadline
February 7, 2021 U.S. States Deadline
February 10, 2021 Colorado Deadline
* Mail for these destinations may be sent after the deadline, but it will not reach the recipient before Valentine's Day.
All Valentine's sent through The Loveland Valentine Program before or on February 7th will be postmarked and mailed on February 7th. 
Every day after Feburary 7th the Valentine will be postmarked on the day it is recieved. 
The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby until February 10th, 2021. 
The Post Office and the Loveland Chamber will not guarantee Valentine delivery ontime after February 10th. 
*Note: You are more than welcome to drop off Loveland Valentine's at the Loveland Chamber of Commerce, 5400 Stone Creek Circle Suite 200 Loveland, CO  

COVID-19 is No Match For Love as Loveland, Colorado Celebrates 75th Anniversary of Valentine Re-Mailing Program
The nation’s Sweetheart City aims to bring people back together in the name of love with heartfelt cards and socially-distanced ways to share the love


LOVELAND, Colo. – Dec. 29, 2020 – For 75 years, Loveland, the nation’s Sweetheart City Loveland has been spreading love and joy across the world by re-mailing valentines with a special stamp and poem. Today, the Loveland Chamber of Commerce, Visit Loveland and partners are celebrating the program’s diamond anniversary by unveiling the 2021 stamp, valentine card and verse, postmark, U.S. Postal  Service love stamp and details on reimagined Sweetheart season activities in the city. 


“This is a very special year for Loveland and this amazing program. So much has rocked the world recently and we are honored to help spread love, joy and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year not only reflect the 75-year history of the program, but they also demonstrate that COVID-19 is no match for love. Let’s work together to spread even more joy, happiness and love this valentine season.”

Loveland’s Valentine Re-Mailing Program
The 2021 official Loveland valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program.  Loveland receives more than 100,000 valentines from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Volunteers handstamp the collector’s stamp and postmark onto each individual valentine that comes through the city. 


2021 collector’s envelope artwork, remailing program deadlines announced

The 2021 collector’s envelope artwork was designed by Corry McDowell. It includes the following verse written by Judy Rethmeier: “Let’s unite our hearts this Valentine’s Day. Our Sweetheart City will lead the way.” McDowell also crafted the commemorative 75th anniversary postmark.

To get this special collector’s envelope artwork and the special 2021 postmark, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope. Then send this envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, valentines will be removed from the larger envelope and stamped before being re-mailed to its intended recipient. 

All international mail must be received in Loveland by Feb. 1, all U.S. mail must be received by Feb. 7, and all Colorado mail must be received by Feb. 10 to ensure delivery by Valentine’s Day. Colorado residents can drop off their valentines at the Loveland Chamber of Commerce, 5400 Stone Creek Circle, Loveland, CO 80538 or at either Loveland post office by Feb. 8. Participants are encouraged to send their valentines to Loveland as soon as possible.

2021 valentine card on sale
The 2021 card and verse were created by Beata McKee. The card design is a celebration of the program's 75-year history, including photos of the program, including recognition of Ted Thompson, who is known for his extensive efforts to make Loveland the nation’s Sweetheart City. The valentine card verse is:

 “For seventy-five years the Sweetheart City, USA has been mailing out valentines with verses to say that you are liked, loved, thought of, or missed, when you can’t be hugged, held, cuddled or kissed.

I may not be able to come see you tomorrow, but Cupid will be there with his bow and arrow to remind you that love is so very grand and that wishes of love are sent from Loveland.”

Valentine cards can be purchased online at for $7 (which includes the card, printing, processing and postage), and at the  Loveland Chamber of Commerce, Loveland Visitors Center and other local retailers including The Bottled Olive, Colorado Coffee Company, Loveland King Soopers locations, Loveland Museum & Gallery, Rowes Flowers, all Loveland Safeway locations, Turquoise & Tangerine, Loveland Visitors Center and Loveland Walgreens and Walmart locations. All cards purchased through will automatically go through the remailing program.

Introducing the 2021 U.S Postal Service Love Stamp

To celebrate the 75th anniversary of the Loveland program, the U.S. Postal Service partnered with the chamber to announce their 2021 love stamp in the nation’s Sweetheart City. The first stamp in the series was issued in 1973. The postal service continues its popular Love series with a new 55 cent forever stamp in 2021 that features a colorful and light-hearted digital illustration created by artist Bailey Sullivan under the direction of the U.S. Postal Service Art Director Greg Breeding, also CEO of Journey Group. The stamp will be available on Jan. 14, 2021

Re-Imagined Sweetheart City Experiences
For 2021, The Loveland Sweetheart Festival has been reimagined into several socially-distanced experiences across the city. 

  • The Quest for Dan Cupid - A socially-distanced scavenger hunt

What is Valentine’s Day without Dan Cupid? Join our quest during the first two weeks of February to find him and bring him back in time for Valentine’s Day so he can shoot his arrow of love to those across the world from the nation’s Sweetheart City. Start at the LOVE sign and love lock sculpture and unlock clues celebrating the city’s 75 year valentine history on your quest for cupid. The quest is free and open to everyone. Participants will be entered to win the ultimate Loveland experience trip with hotel stay, food, shopping and more. More information available in mid-January at

  • Lights and Art Installations
    • Something Red - art installations in downtown Loveland: “Something RED” is an art installation in the Loveland Creative District featuring local artists with their interpretation of the color RED. Something RED challenges participating artists to channel the varied meanings of the color RED. It is the color of action, violence, heat.  It is the color of luck, happiness, and passion.  RED is more than a color.  Patrons can find a map of the installations through the Loveland Downtown District website and visit all the locations. Installations will be in windows and storefronts and will all be visible from the outside- so stroll and view all on your own time throughout the month of February.
    • Loveland Lights at Chapungu: Chapungu Sculpture Park in Centerra will be lit up in red and pink lights and sweetheart-themed decor to light up the park from Feb. 1 - Feb. 14 - Loveland’s valentine season.  Similar to Loveland Winter Wonderlights, the lighting displays will be free and open to the public from 5-9 p.m. every evening. 
    • Downtown Mural with Scott Freeman: At the Sweetheart Festival each year, attendees work together to paint and create a community mural that is on display at the corner of 4th Street and Lincoln Ave. The community mural will return with a very special design. Artist Scott Freeman is working with the Loveland Museum to set up a socially-distanced, safe experience for community members to create pieces for the mural. More details about how to participate are to come mid-January. 
  • Valentine Group Wedding

What could be more romantic than saying "I do" on Valentine's Day in the Sweetheart City? Now more than ever, celebrating love and connection is needed. Loveland, Colorado is known for being the best place in the country to celebrate Valentine's Day. To honor love, My Big Day hosts an annual wedding on Feb. 14 where couples get married or renew their vows with a special custom ceremony and romantic touches, making for a memorable Valentine's Day. Careful accommodations and adjustments are being made for the 2021 wedding which will be held at Chapungu Sculpture Park at Centerra. Tickets go on sale Jan. 1, 2021. Details will be available on the wedding website

  • Virtual Valentines Event through Backstage Rialto

The nonprofit arm of the Rialto Theater is sponsoring a Virtual Valentine Event Valentine’s weekend, February 2021.  The event will include streaming entertainment from the Historic Rialto Theater and event boxes delivered to ticket buyers. The boxes will contain tasty treats and activities designed to compliment the streaming entertainment and create a playful, romantic mood.  Proceeds of the event will go to furthering Backstage Rialto’s mission to provide much needed financial support for expanded programming and physical facility improvements at the Rialto Theater.  Tickets will go on sale in January. For more information please visit

  • 2021 Sweetheart Classic Race

The 2021 Sweetheart Classic is a staple race in the Loveland community taking place Saturday, Feb. 13, 2021 in Downtown Loveland on 4th Street. Socially-distance start times for waves, no in-person award ceremony, and other safely measures are in place to ensure safe, healthy fun. When on course, participants will enjoy diverse terrain and views, from downtown out to River's Edge Natural Area. Runners can bring a sweetheart and participate together or single runners can be on the lookout for that future running partner. We hope you'll join us for the 2021 Sweetheart Classic.

Lovely Valentine Libations

  • 2021 Loveland Valentine Wine

Sweet Heart Winery in Loveland has produced the Loveland valentine wine - a Valentine’s Day 2021 special edition 2018 malbec.It’s a very romantic image and we’re excited to use it for our 2018 Malbec with a custom designed, romantic label by local Loveland artist Billie Colson. This medium bodied Malbec is a delight with bright red berry aromas on the nose. This fruit forward wine continues to entice with notes of sugarplum, red cherry and black raspberry. With a hint of baking spice and sweet tobacco on the finish, this wine is a pleasure to drink - perfect for sharing with your valentine. There will be 400 bottles of this wine available Feb. 2 at Sweet Heart Winery.

  • 2021 Loveland Valentine Beer
    The Loveland Chamber of Commerce partners with Grimm Brothers Brewhouse to produce The Bleeding Heart, the official Loveland valentine beer. The 2021 valentine beer is a barrel-aged Baltic Porter brewed with vanilla and bourbon. 
  • 2021 Loveland Valentine Coffee
    The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee Roasters to produce the 2021 official Loveland valentine coffee. The Sweetheart Blend for 2021 is a Gingersnap flavor and will be sold at the Loveland Visitors Center. 

Valentines Weekend Hotel Packages and Valentines Dinner to Go Options

Visit Loveland is currently working with lodging partners on sweetheart hotel packages starting at $89 including rooms that include a Love Lock, strawberries and more. Loveland is also working to compile a Valentine Dining Guide that will include both sit down and to go options for a romantic night. Details about these packages will be available mid January at

About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit 

About Visit Loveland

The mission of Visit Loveland is to enthusiastically promote, market and sell Loveland, Colorado as a destination for meetings, conventions and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at

For media inquiries including interviews and images, please contact:
Nicole Yost | Fyn PR | [email protected] | 970-776-9980


Loveland, Colo., also known as the ‘Sweetheart City,’ has been doing the Valentine Re-Mailing Program for 75 years. Each year, the city and its volunteers lovingly hand stamp and re-mail valentines from all 50 states and more than 110 countries. Many of the ‘Sweetheart City’s’ residents are thrilled about the program, so much so that there is a waiting list of volunteers to stamp and re-mail valentines. Loveland’s Re-Mailing Program has grown to be the largest program of its kind.

Each year, more than 50 original Valentine volunteer stampers and the one hundred plus that are on the waiting list, come to the chamber building during the first two weeks of February to hand-stamp valentines with a special cachet stamp sent with love from across the globe.

Entertainment is provided during the Valentine stamping, by local artist who stop in and sing a tune, which always makes the stampers day special. Visitors from all over stop in to see the magic of stamping and they have a chance to stamp their own valentines, they send to their loved ones.

Valentine Letter

All valentines will be removed from the larger envelope at the post office before they are delivered to our amazing stamping volunteers. These volunteers will add a little extra love to your valentine by stamping the Sweetheart City Collector's Envelope Artwork and Postmark.
Finally, all valentines will be delivered back to the post office and sent with love to the recipient!

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