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[Loveland, CO] – Today Meals on Wheels of Loveland and Berthoud and Groupon Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon, announce the launch of the Lunches of Love campaign to feed home bound seniors.
The Lunches of Love campaign will be available on the Denver Groupon Grassroots page beginning on Thursday, May 9th and running through Wednesday, May 15th. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the Lunches of Love initiative in increments of $10 with each $260 in donations purchasing food for one delivery route for two weeks.
The money raised by this initiative will help us continue to provide nutritious meals for our communities most vulnerable members; homebound seniors who will are not able to shop or cook for themselves. Federal budget cuts have hit Meals on Wheels programs across the country and have caused programs to look at creative way to increase community support and prevent a reduction in services to clients.
“We’re excited to leverage the collective action model of Groupon Grassroots to raise support for Meals on Wheels of Loveland and Berthoud” said Kimberly Spencer, Resource Development Director. “We look forward to creating new awareness for Meals on Wheels of Loveland and Berthoud as one of the local organizations in Loveland to be featured on Groupon Grassroots.”
“Federal budget cuts have hit Meals on Wheels programs across the country hard and we are looking at ways to increase engagement and recruit new donors so that we can continue to serve our current clients and not have to move to a waiting list,” explained Spencer.
One hundred percent of the Groupon Grassroots campaign proceeds will be used to provide nutritious meals and a daily wellness check for seniors living in Larimer County. To donate visit http://www.groupon.com/deals/meals-on-wheels-of-loveland-berthoud-inc.
About Meals on Wheels of Loveland and Berthoud
Meals on Wheels of Loveland and Berthoud seeks to nourish and enrich the lives of home bound individuals by providing nutritious meals and daily contact by a caring volunteer. For 45 years, our caring volunteers have been delivering meals and providing daily wellness checks to those who are unable to shop and prepare meals for themselves. For more information about Meals on Wheels of Loveland and Berthoud or to find out about how to volunteer visit www.lovelandmealsonwheels.org.
About Groupon Grassroots
Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com.