Loveland Chamber of Commerce

Engaging Loveland Re-Brands to E.L. Events

Engaging Loveland, Inc. has re-branded to E.L. Events and has launched a new identity and website. E.L. is short for extraordinary Loveland. The re-branding supports the organization’s mission: to create extraordinary events to enrich our community, encourage collaboration and cultivate support for local businesses, municipalities and nonprofits.

“Developing and supporting community events and destination events to enhance Loveland’s community remains the core of our business, thus encouraging our re-branding to E.L. Events,” said Kristine Koschke, executive director of E.L. Events. “With our updated mission and vision in mind, it just makes sense that, as our organization has evolved, our brand does as well.”

E.L. Events remains a nonprofit 501c6 organization based in Loveland. In 2013, E.L. Events will focus on seven core destination and community events: Snow Sculpture in the Dark, now slated for February; Loveland Loves BBQ, Bands & Brews, in partnership with Sertoma; Sweetheart Balloon Rally; Spirits at Sunset; OktoberFest; The Loveland Art Studio Tour and the Old Fashioned Corn Roast Festival in partnership with the Loveland Chamber of Commerce. It will continue to consult with other area events on issues that impact successful events and opportunities in Loveland. The organization will donate a portion of proceeds from each of its signature events to various nonprofit organizations in Loveland and each event will incorporate relevant art activities to showcase Loveland’s exceptional art community.

E.L. Events new website,, will include Loveland’s most comprehensive events calendar to-date. The calendar is sortable so that users can find community events such as fundraisers, story time at the library, etc. as well as larger tourism and entertainment events, such as the Loveland Sculpture in the Park show, Snow Sculpture in the Dark and Old Fashioned Corn Roast Festival, just to name a few.  E.L. Events is working with Loveland organizations such as the City of Loveland, The Ranch, The Promenade Shops at Centerra, McWhinney and the Chamber of Commerce to ensure that the calendar includes all possible events. Organizations may also submit their events to the online events calendar directly through the site.

“In addition to putting on our own signature events for the community, we have really found our niche by being a resource to Loveland and Colorado residents about what events are happening in our great city,” said Koschke. “The comprehensive events calendar is a great way for us to help community members and residents know about and plan to attend the many diverse events and programs found throughout Loveland.”

E.L. Events tapped local graphic design firm Perfect Square for its new brand and identity, Fred’s Used Websites for its customized website, complete with the calendar feature and Fyn Public Relations to manage the brand launch.


E.L. Events, (formerly Engaging Loveland Inc.,) is a nonprofit organization whose mission is to create extraordinary events to enrich our community, encourage collaboration and cultivate support for local businesses, municipalities and nonprofits. The vision of E.L. Events is to lead the way toward an engaged community through the creation of diverse events and provide opportunities for genuine community enhancement and inspire volunteerism through our own example of sharing time and treasure. E.L. Events produces the Sweetheart Balloon Rally, Loveland: A City with HeART project, Snow Sculpture in the Dark, Loveland Art Studio Tour, partners with Sertoma to produce Loveland Loves BBQ, Bands &  Brews; as well as partners with the Loveland Chamber of Commerce to create the annual Old-Fashioned Corn Roast Festival. For more information, visit or contact Kristine Koschke at [email protected].

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