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LOVELAND, Colo. – March 4, 2013 – American Eagle Distributing Co. has been selected by Paulaner HP USA to bring premium liqueur Füchen (pronounced as German “foo-ken”) to the Colorado market. American Eagle is responsible for distributing and marketing the product to liquor stores, restaurants, bars and hotels throughout its northern and northeastern Colorado territory.
“We chose American Eagle Distributing Co. to bring Füchen to the Colorado market based on the company’s exceptional reputation in the industry, large network, success marketing their brands and their willingness to work with us to make Füchen a success,” said Mark Rehberger, brand manager for Paulaner HP USA. “American Eagle has already done an excellent job marketing and distributing our product throughout its territory and we see great potential for Füchen throughout the state.”
According to the product’s website, Füchen is the first American inspired premium herbal liqueur, both clever and complex. Crafted with an artisan’s touch and a sophisticated mingling of cinnamon, vanilla and various aromatics in the tradition of classic German heritage.
Füchen is already gaining recognition for its sophisticated flavor throughout the nation and in northern Colorado. Füchenwas one of the featured products available to celebrities at the Grammy awards and has enjoyed success in northern Colorado since its Jan. 26 launch party in Fort Collins.
“Füchen is an remarkable product with a unique opportunity and, based on our customer feedback already, is poised to become a go-to premium liqueur for Colorado consumers,” said Fred Liske, general manager of American Eagle Distributing Co. “We enjoy the opportunity to bring exciting new flavors to northern Colorado with our amazing partners, including Paulaner HP USA.”
Füchenis also available in Tennessee, Nevada, Wisconsin, Texas, Arizona and California. For more information or to find out where to try Füchen, please call (970) 663-1690.
About American Eagle Distributing Co.
American Eagle Distributing Co. (AED) is a local, family-owned company that is committed to giving back to the local northern Colorado community. American Eagle Distributing Co. prides itself in supporting community events and organizations to help improve the area we all live in. AED is a distributor of beer, spirits, and non-alcoholic products, servicing retail customers throughout northeastern Colorado including bars, liquor stores, convenience stores, grocery stores, hotels and restaurants. AED’s mission is to service its customers with a superior product portfolio. AED’s vision is to have the best employees in the market who embrace an entrepreneurial spirit, are continuously trained and who hold themselves to the highest possible standards of performance. The company promotes teamwork, pride, personal growth and commitment to its company, customers and community. For more information, visit
About Paulaner HP USA
Paulaner HP USA is a consortium of world-class European beers and fine wines. They represent seven breweries in Germany, Belgium, Italy, England, Ireland, and the USA with 29 different styles of beers and 1900 years of brewing experience. Paulaner HP USA also represents three Italian vineyards: San Felice, Monfalleto, Vigna Dogarina; and Germany’s Binderer Rheinhessen Vineyard. They currently carry Paulaner, Hacker-Pschorr, Fuller’s Ales, O’Hara’s, Fruli, Birra Dolomiti, Dixie, Vigna Dogarina, Fiero Noce, Villa Granda, Cavallina and F?chen.
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